Strategic Analysis of an Enterprise
| Thesis title: | Strategická analýza podniku |
|---|---|
| Author: | Moša, Jan |
| Thesis type: | Diplomová práce |
| Supervisor: | Dvořák, Jiří |
| Opponents: | Kupková, Dana |
| Thesis language: | Česky |
| Abstract: | Cílem této diplomové práce bylo provést strategickou analýzu společnosti ZTS Jindřichův Hradec, s. r. o. V teoretické části jsou uvedeny základní pojmy strategického managementu a metody strategické analýzy. V praktické části jsem na danou firmu aplikoval externí a interní analýzu. Dále jsem sestavil SWOT analýzu, ze které jsem formuloval strategii, kterou by společnost měla v budoucnu realizovat. |
| Keywords: | strategie; interní analýza; externí analýza |
| Thesis title: | Strategic Analysis of an Enterprise |
|---|---|
| Author: | Moša, Jan |
| Thesis type: | Diploma thesis |
| Supervisor: | Dvořák, Jiří |
| Opponents: | Kupková, Dana |
| Thesis language: | Česky |
| Abstract: | The aim of this thesis was to perform a strategic analysis of the enterprise ZTS Jindrichuv Hradec, s.r.o. In the theoretical part are given fundamental characteristics of strategic management and methods of strategic analysis. In the practical part, I was applied the external and internal analysis of the enterprise. I also put together a SWOT analysis, from which I have formulated a strategy that the company should in the future implement. |
| Keywords: | strategy; internal analysis; external analysis |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 8. 12. 2008 |
|---|---|
| Date of submission: | 30. 4. 2010 |
| Date of defense: | 15. 6. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/17390/podrobnosti |