Marketing applications for dental clinic
| Thesis title: | Aplikace marketingu na zubní klinice |
|---|---|
| Author: | Čevela, Josef |
| Thesis type: | Bakalářská práce |
| Supervisor: | Procházková, Markéta |
| Opponents: | Gregor, Ladislav |
| Thesis language: | Česky |
| Abstract: | Práce se zabývá marketingem na zubní klinice -- konkrétně zubní klinika Sorriso DENTAL s.r.o. Dále rozebírá a popisuje marketingový mix. Na základě toho pak nabízí určitá doporučení pro zubní kliniku a její provádění marketingu. |
| Keywords: | marketing na zubní klinice; Marketingový mix; Sorriso DENTAL s.r.o. |
| Thesis title: | Marketing applications for dental clinic |
|---|---|
| Author: | Čevela, Josef |
| Thesis type: | Bachelor thesis |
| Supervisor: | Procházková, Markéta |
| Opponents: | Gregor, Ladislav |
| Thesis language: | Česky |
| Abstract: | The essay deals with the marketing strategy of the dental clinic, more specifically the dental clinic Sorriso DENTAL s.r.o. It also analyses and describes the marketing mix. Based on these things, it offers certain recommendations for the clinic and its marketing conception. |
| Keywords: | marketing the dental clinic; Marketing mix; Sorriso DENTAL s.r.o. |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 28. 3. 2010 |
|---|---|
| Date of submission: | 15. 5. 2010 |
| Date of defense: | 16. 6. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/25959/podrobnosti |