The Marketing Strategy of the new television station Public
| Thesis title: | Marketingová strategie nové televizní stanice Public |
|---|---|
| Author: | Cejhonová, Markéta |
| Thesis type: | Bakalářská práce |
| Supervisor: | Pešek, Ondřej |
| Opponents: | Skořepa, Aleš |
| Thesis language: | Česky |
| Abstract: | Tato bakalářská práce se zabývá marketingovou strategií televizní stanice Public a jejím zhodnocením. V praktické části jsou obecné teoretické poznatky navázány na konkrétní televizní stanici. V další části práce je rozebrán průzkum věnovaný povědomí o televizní stanici Public a v závěru je vytvořena SWOT analýza této televizní společnosti. |
| Keywords: | Public; marketing; televize; strategie |
| Thesis title: | The Marketing Strategy of the new television station Public |
|---|---|
| Author: | Cejhonová, Markéta |
| Thesis type: | Bachelor thesis |
| Supervisor: | Pešek, Ondřej |
| Opponents: | Skořepa, Aleš |
| Thesis language: | Česky |
| Abstract: | Main topic of this dissertation is The Marketing Strategy of television station called Public and its impact. The practical part of this dissertation links theoretical background with the specific attributes of the TV station. Next is the Public Relation Research and its implications. The dissertation is closed with SWOT Analysis of this TV Station. |
| Keywords: | marketing; strategy; television; Public |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 22. 10. 2009 |
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| Date of submission: | 1. 5. 2010 |
| Date of defense: | 16. 6. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/22392/podrobnosti |