Marketing Strategy TV Z1
| Thesis title: | Marketingová strategie TV Z1 |
|---|---|
| Author: | Votrubová, Vendula |
| Thesis type: | Bakalářská práce |
| Supervisor: | Pešek, Ondřej |
| Opponents: | Štědroň, Bohumír |
| Thesis language: | Česky |
| Abstract: | Bakalářská práce se zabývá marketingovou strategií televize Z1 před a po restrukturalizaci. Cílem práce je odhalit skutečnosti, které ovlivnily budoucí vývoj televize natolik, že bylo potřeba přistoupit k restrukturalizaci. Porovnat činnosti televize před restrukturalizací a po restrukturalizaci a popsat hlavní rozdíly v marketingové strategii. V průběhu práce se budu soustředit na odhalení chyb, kterých se televize dopustila nebo které podcenila a pokusím se navrhnout způsob, jak se jim mohla vyvarovat. |
| Keywords: | marketingová strategie; restrukturalizace; Z1; televize |
| Thesis title: | Marketing Strategy TV Z1 |
|---|---|
| Author: | Votrubová, Vendula |
| Thesis type: | Bachelor thesis |
| Supervisor: | Pešek, Ondřej |
| Opponents: | Štědroň, Bohumír |
| Thesis language: | Česky |
| Abstract: | Bachelor thesis is about marketing strategy Z1 TV before and after restructuring. The goal is to reveal the factors which influenced the future development of television so much that it was necessary to proceed with restructuring. Compare TV activities before restructuring and after restructuring and describe the main differences in marketing strategy. During the work, I will focus on detecting errors, which made television or underestimated, and will try to suggest how they could avoid. |
| Keywords: | marketing strategy; restructuring; television; Z1 |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 9. 9. 2009 |
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| Date of submission: | 15. 5. 2010 |
| Date of defense: | 16. 6. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/21409/podrobnosti |