Marketing and image of adidas brand
| Thesis title: | Marketing a image značky adidas |
|---|---|
| Author: | Jíchová, Klára |
| Thesis type: | Bakalářská práce |
| Supervisor: | Skokanová, Dagmar |
| Opponents: | Horák, David |
| Thesis language: | Česky |
| Abstract: | Tato bakalářská práce je zaměřena na marketingovou strategii (plán)jednoho z leaderů na trhu sportovního oblečení a obuvi, na značku adidas. Kromě samotného uvedení společnosti adidas, jejích výrobků a marketingové komunikace, se práce zabývá i tím, jak spotřebitelé vnímají tuto značku, respektive jakou image si u nich vybudovala. |
| Keywords: | adidas; značka; marketing |
| Thesis title: | Marketing and image of adidas brand |
|---|---|
| Author: | Jíchová, Klára |
| Thesis type: | Bachelor thesis |
| Supervisor: | Skokanová, Dagmar |
| Opponents: | Horák, David |
| Thesis language: | Česky |
| Abstract: | This thesis is focused on marketing strategy (plan) one of the leaders in the market for sports apparel and footwear, which is adidas. In addition to the entry of adidas, its products and marketing communication, the study also deals with the fact, how consumers perceive the brand or what image it has been built in their eyes. |
| Keywords: | brand; adidas; marketing |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 19. 2. 2010 |
|---|---|
| Date of submission: | 30. 5. 2010 |
| Date of defense: | 14. 6. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/24942/podrobnosti |