Public Relations and Communication in the Health Care Services
| Thesis title: | Public Relations a komunikace ve zdravotnictví |
|---|---|
| Author: | Polanecká, Šárka |
| Thesis type: | Diplomová práce |
| Supervisor: | Střítecký, Rudolf |
| Opponents: | Karásková, Hana |
| Thesis language: | Česky |
| Abstract: | Cílem práce je seznámit s teoretickými poznatky z oblasti Public relations a následně na základě marketingového výzkumu zmapovat situaci řízení Public relations mezi nemocnicemi v České republice. |
| Keywords: | komunikace; nemocnice; zdravotnictví; public relations |
| Thesis title: | Public Relations and Communication in the Health Care Services |
|---|---|
| Author: | Polanecká, Šárka |
| Thesis type: | Diploma thesis |
| Supervisor: | Střítecký, Rudolf |
| Opponents: | Karásková, Hana |
| Thesis language: | Česky |
| Abstract: | The goal of theses is to introduce the theoretical knowledge in the field of Public Relations and subsequently on the basis of marketing research to map the situation of public relations management between hospitals in the Czech Republic. |
| Keywords: | communication; hospital; health care; public relations |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Institute of Health Services Management |
Information on submission and defense
| Date of assignment: | 20. 2. 2009 |
|---|---|
| Date of submission: | 24. 4. 2010 |
| Date of defense: | 14. 6. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/19047/podrobnosti |