Marketing strategy of Giftisimo
| Thesis title: | Marketingová strategie firmy Giftisimo |
|---|---|
| Author: | Schützová, Karolina |
| Thesis type: | Bakalářská práce |
| Supervisor: | Zeman, Jiří |
| Opponents: | Filipová, Alena |
| Thesis language: | Česky |
| Abstract: | Tato práce se zabývá marketingovou strategií firmy Giftisimo. Firma vznikla v roce 2003 a provozuje dárkovou balicí službu v Praze, Plzni, Pardubicích, Brně a Bratislavě. Cílem práce je popsat firmu Giftisimo, určit nejsilnější konkurenty na českém trhu a stanovit pozici Giftisima na trhu. Na základě analýzy jsem navrhla doporučení, která by firma mohla použít k vylepšení své marketingové strategie a lepšímu postavení na českém a slovenském trhu. |
| Keywords: | dárková balicí služba; dotazníkové šetření; SWOT analýza; Giftisimo; marketingová strategie |
| Thesis title: | Marketing strategy of Giftisimo |
|---|---|
| Author: | Schützová, Karolina |
| Thesis type: | Bachelor thesis |
| Supervisor: | Zeman, Jiří |
| Opponents: | Filipová, Alena |
| Thesis language: | Česky |
| Abstract: | This thesis focuses on the marketing strategy of Giftisimo. The company was established in 2003 and runs the gift-wrapping services in Prague, Plzen, Pardubice, Brno and Bratislava. The goal of this thesis is to introduce the company, settle the strongest competitors in the Czech republic and determine its market position of Giftisimo.Based on the analysis, I suggested some recommendations that could help the company to improve its marketing strategy and gain a better market position in the Czech and the Slovak republic. |
| Keywords: | Giftisimo; gift wrapping services; questionnaire research; SWOT analysis; marketing strategy |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 14. 1. 2010 |
|---|---|
| Date of submission: | 30. 4. 2010 |
| Date of defense: | 29. 6. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/24170/podrobnosti |