Launch of Windows 7 in Czech republic
| Thesis title: | Launch Windows 7 v ČR |
|---|---|
| Author: | Bínová, Eva |
| Thesis type: | Diplomová práce |
| Supervisor: | Mikeš, Jiří |
| Opponents: | Hyan, Robert |
| Thesis language: | Česky |
| Abstract: | Cílem této práce je popsat komplexně marketingový plán a strategii uvedení Windows 7 na český trh, popsat fázi realizace kampaně, vyhodnotit efektivitu a produktivitu marketingových aktivit na základě analýzy plnění marketingových a komunikačních cílů a dále pak vyhodnotit efektivitu PR jako jednoho z nástrojů komunikačního mixu. |
| Keywords: | Marketingový plán; Windows 7; Microsoft; efektivita PR; public relations; komunikační mix |
| Thesis title: | Launch of Windows 7 in Czech republic |
|---|---|
| Author: | Bínová, Eva |
| Thesis type: | Diploma thesis |
| Supervisor: | Mikeš, Jiří |
| Opponents: | Hyan, Robert |
| Thesis language: | Česky |
| Abstract: | The aim of this diploma thesis is to describe complexly the marketing plan and strategy of launch Windows 7 in Czech republic, to describe the phase of execution of the campaign, to evaluate the effectiveness and productivity of marketing activities on the basis of the analysis of marketing and communication targets fulfillment and then to evaluate the effectiveness of PR as one of the tool of communications mix. |
| Keywords: | marketing plan; Windows 7; communications mix; public relations; Microsoft; effectiveness of PR |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 3. 11. 2009 |
|---|---|
| Date of submission: | 3. 5. 2010 |
| Date of defense: | 24. 6. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/22616/podrobnosti |