Marketing research about human behavior on St. Valentine's Day
| Thesis title: | Vyhodnocení marketingové kampaně produktu "Modré nebe" |
|---|---|
| Author: | Hronek, Filip |
| Thesis type: | Bakalářská práce |
| Supervisor: | Vávra, Oldřich |
| Opponents: | Koudelka, Jan |
| Thesis language: | Česky |
| Abstract: | Práce zaměřená na témata kdo slaví svátek svatého Valentýna, jak se lidé chovají na tento svátek, jaký k němu mají vztah a které svátky mu kokurují. Výzkum proveden jako kvantitativní, formou dotazníku. |
| Keywords: | Výzkum; Valentýn; Marketing |
| Thesis title: | Marketing research about human behavior on St. Valentine's Day |
|---|---|
| Author: | Hronek, Filip |
| Thesis type: | Bachelor thesis |
| Supervisor: | Vávra, Oldřich |
| Opponents: | Koudelka, Jan |
| Thesis language: | Česky |
| Abstract: | Work focusing on themes: who celebrate the feast of Saint Valentine, the way people act on this day, the way how peaple likes this day and which feast compete him. Research was carried out as a quantitative form of a questionnaire. |
| Keywords: | Marketing; research; valentina |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 4. 3. 2010 |
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| Date of submission: | 30. 5. 2010 |
| Date of defense: | 23. 6. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/25464/podrobnosti |