Marketing Communication of the Bernard Family Brewery corp
| Thesis title: | Marketingová komunikace Rodinného pivovaru Bernard a.s |
|---|---|
| Author: | Boučková, Vlasta |
| Thesis type: | Bakalářská práce |
| Supervisor: | Skokanová, Dagmar |
| Opponents: | Pešek, Ondřej |
| Thesis language: | Česky |
| Abstract: | Bakalářská práce se zabývá analýzou marketingové komunikace Rodinného pivovaru Bernard a.s. Cílem práce je podrobně popsat jednotlivé nástroje komunikace a zhodnotit účinnost kampaní. |
| Keywords: | Bernard; komunikace pivovaru; Marketingová komunikace |
| Thesis title: | Marketing Communication of the Bernard Family Brewery corp |
|---|---|
| Author: | Boučková, Vlasta |
| Thesis type: | Bachelor thesis |
| Supervisor: | Skokanová, Dagmar |
| Opponents: | Pešek, Ondřej |
| Thesis language: | Česky |
| Abstract: | The bachelor thesis deals with analysis of marketing communication and Bernard Family Brewery corp. The goal of this paper work is to detail the various communication tools and evaluate the effectiveness of campaigns. |
| Keywords: | Bernard; Communication of brewery; Marketing Communication |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 5. 2. 2010 |
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| Date of submission: | 31. 5. 2010 |
| Date of defense: | 23. 6. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/24531/podrobnosti |