Influence of the current situation of Italy on the reputation of the state

Thesis title: Vliv aktuální situace Itálie na pověst státu
Author: Havelcová, Jana
Thesis type: Bakalářská práce
Supervisor: Peterková, Jana
Opponents: Zemanová, Štěpánka
Thesis language: Česky
Abstract:
Práce obsahuje analýzu veřejné diplomacie Itálie. Dále se zabývá aktuální situací v Itálii a nakonec hodnotí dosáhnutou pověst Itále pomocí Nation Brands Indexu.
Keywords: branding; Nation Brands Index; Itálie; veřejná diplomacie
Thesis title: Influence of the current situation of Italy on the reputation of the state
Author: Havelcová, Jana
Thesis type: Bachelor thesis
Supervisor: Peterková, Jana
Opponents: Zemanová, Štěpánka
Thesis language: Česky
Abstract:
This paper includes the analysis of the public diplomacy in Italy. It also deals with the current situation of the Italy and eventually attains a reputation of the Italy evaluated by the Nation Brands Index.
Keywords: Nation Brands Index; branding; Italy; public diplomacy

Information about study

Study programme: Mezinárodní ekonomické vztahy/Mezinárodní studia - diplomacie
Type of study programme: Bakalářský studijní program
Assigned degree: Bc.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of International Relations
Department: Department of International and Diplomatic Studies

Information on submission and defense

Date of assignment: 7. 1. 2010
Date of submission: 31. 5. 2010
Date of defense: 23. 6. 2010
Identifier in the InSIS system: https://insis.vse.cz/zp/23725/podrobnosti

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