The process of the rebranding and pack redesign
| Thesis title: | Proces rebrandingu a inovace obalu |
|---|---|
| Author: | Toncarová, Petra |
| Thesis type: | Bakalářská práce |
| Supervisor: | Vávra, Oldřich |
| Opponents: | Palečková, Kriystýna |
| Thesis language: | Česky |
| Abstract: | Bakalářská práce se zabývá procesem inovace obalu značky. Cílem práce je popsat a zhodnotit proces inovace obalu na konkrétní značce. V teoretické části práce je vysvětlena základní terminologie spojená s řízením značky a marketingovým výzkumem. V praktické části je analyzován samotný proces inovace obalu. |
| Keywords: | marketingový výzkum; značka; obal |
| Thesis title: | The process of the rebranding and pack redesign |
|---|---|
| Author: | Toncarová, Petra |
| Thesis type: | Bachelor thesis |
| Supervisor: | Vávra, Oldřich |
| Opponents: | Palečková, Kriystýna |
| Thesis language: | Česky |
| Abstract: | My bachelor thesis focuses on the process of pack redesign. The aim of this thesis is to inform about the process and then evaluate individual steps for redesigning the pack of an existing brand. The theoretic part id divided into two sections. The first section is focusing on explaining terms connected with brand management and the second one is connected with marketing research. In the practical part the process of pack redesign is analyzed. |
| Keywords: | marketing research; packaging; brand |
Information about study
| Study programme: | Ekonomika a management/Arts Management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 17. 12. 2009 |
|---|---|
| Date of submission: | 30. 5. 2010 |
| Date of defense: | 21. 6. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/23817/podrobnosti |
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