Marketing communication of galleries, comparing Prague and Wien
| Thesis title: | Marketingová komunikace galerií, srovnání Prahy a Vídně |
|---|---|
| Author: | Černá, Karolína |
| Thesis type: | Bakalářská práce |
| Supervisor: | Černá, Jitka |
| Opponents: | Tyslová, Irena |
| Thesis language: | Česky |
| Abstract: | Cílem práce je potvrzení hypotézy:"Marketingová komunikace pražských a vídeňských galerií má podobné rysy díky společnému vývoji, ale marketingová komunikace je celkově kvalitnější ve Vídni." Tuto hypotézu se pomocí porovnávání různých forem marketingové komunikace galerií v obou městech podařilo potvrdit. |
| Keywords: | Vídeň; marketingová komunikace; galerie |
| Thesis title: | Marketing communication of galleries, comparing Prague and Wien |
|---|---|
| Author: | Černá, Karolína |
| Thesis type: | Bachelor thesis |
| Supervisor: | Černá, Jitka |
| Opponents: | Tyslová, Irena |
| Thesis language: | Česky |
| Abstract: | The aim of this paper is to confirm a hypothesis:"Marketing communication of galleries in Prague and Wien has similar features becouse of their common development, but marketing communication in Wien has higher quality". This hypothesis was confirmed by comparation of different forms of marketing communication in both cities. |
| Keywords: | gallery; marketing communication; Wien |
Information about study
| Study programme: | Ekonomika a management/Arts Management |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 23. 11. 2009 |
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| Date of submission: | 30. 6. 2010 |
| Date of defense: | 21. 6. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/23062/podrobnosti |