Branding of financial institutions
| Thesis title: | Branding finančních institucí |
|---|---|
| Author: | Tonar, Jiří |
| Thesis type: | Bakalářská práce |
| Supervisor: | Křížek, Tomáš |
| Opponents: | - |
| Thesis language: | Česky |
| Abstract: | Práce se zabývá analýzou finančních trhů z hlediska nakládání se značkou. Řeší různé druhy strategií při vstupu na trh, při akvizicích nebo splynutích a při dalších změnách. |
| Keywords: | Finance; Branding; Značka |
| Thesis title: | Branding of financial institutions |
|---|---|
| Author: | Tonar, Jiří |
| Thesis type: | Bachelor thesis |
| Supervisor: | Křížek, Tomáš |
| Opponents: | - |
| Thesis language: | Česky |
| Abstract: | This paper deals with an analysis of financial markets from the brand management's point of view. It studies different strategies of entering a market, different ways to deal with acquisitions and mergers and different approaches of strengthening a market position. |
| Keywords: | Brand value; Branding; Finance; Brand |
Information about study
| Study programme: | Finance a účetnictví/Finance |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Finance and Accounting |
| Department: | Department of Banking and Insurance |
Information on submission and defense
| Date of assignment: | 20. 2. 2010 |
|---|---|
| Date of submission: | 30. 4. 2010 |
| Date of defense: | 31. 8. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/25722/podrobnosti |