International Strategies of Czech Enterprises
| Thesis title: | International Strategies of Czech Enterprises |
|---|---|
| Author: | Salvi, Petra |
| Thesis type: | Bachelor thesis |
| Supervisor: | Dvořák, Jiří |
| Opponents: | Štrach, Pavel |
| Thesis language: | English |
| Abstract: | This paper examines the research of Bartlett and Ghoshal on managing businesses across borders and applies their findings to the specific Czech context. By doing this, the work briefly examines the historical, cultural and environmental factors that have influenced the development of Czech companies particularly in international markets, to determine the peculiarities of Czech organisations operating abroad; then it suggests and reviews four Czech companies that fit within defined organisational structures. |
| Keywords: | multinational strategy; global strategy; transnational solution; the structure and processes of international company; administrative heritage; competitive forces; international strategy |
| Thesis title: | Mezinárodní strategie českých podniků |
|---|---|
| Author: | Salvi, Petra |
| Thesis type: | Bakalářská práce |
| Supervisor: | Dvořák, Jiří |
| Opponents: | Štrach, Pavel |
| Thesis language: | English |
| Abstract: | Cílem této práce bylo v prvé řadě nastudování a identifikace čtyř mezinárodních strategií, jmenovitě: Globální, Multinazionální, Internazionální a Transnazionální, definovaných autory Christopher A. Bartlett a Sumantra Ghoshal ve svém díle: BARTLETT, C.A. & GHOSHAL, S. Managing across borders: the transnational solution -- 2nd ed. Harvard Business School Press, Boston, Massachusetts(1998) ISBN 0-87584-849-4. V druhé části se tato práce zabývá následnou aplikací poznatků v českém podnikatelském prostředí a to na základě analýzy čtyř vybraných českých společností. |
| Keywords: | globalni strategie; multinazionalni strategie; transnazionalni strategie; struktura a procesy mezinarodni spolecnosti; administrativni dedictvi; konkurencni sila; mezinarodni strategie |
Information about study
| Study programme: | Ekonomika a management/Management |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 6. 5. 2009 |
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| Date of submission: | 30. 6. 2009 |
| Date of defense: | 20. 1. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/20599/podrobnosti |