Optimisation of the product lines of the trading company
| Thesis title: | Analýza sortimentu Macromex Czech s.r.o |
|---|---|
| Author: | Maskaliova, Maryia |
| Thesis type: | Diplomová práce |
| Supervisor: | Vávra, Oldřich |
| Opponents: | Stříteský, Václav |
| Thesis language: | Česky |
| Abstract: | analýza sortimentu obchodní společnosti pomocí metod analýzy tržeb, analýzy rentability, analýzy efektivity, analýzy funkce výrobků. ná základě výsledků výše uvedených analýz byly navrhnuté opatření pro optimalizaci sortimentu. |
| Keywords: | sortiment; optimalizace; analýza |
| Thesis title: | Optimisation of the product lines of the trading company |
|---|---|
| Author: | Maskaliova, Maryia |
| Thesis type: | Diploma thesis |
| Supervisor: | Vávra, Oldřich |
| Opponents: | Stříteský, Václav |
| Thesis language: | Česky |
| Abstract: | Analyse of the product lines of the trading company based on the next methods: analyse of revenues, analyse of profitability, analyse od effectivity, analyse of the status of a product in the line. Optimisation of the product lines based on the results of analyse |
| Keywords: | product line; optimisation; analyse |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 9. 6. 2010 |
|---|---|
| Date of submission: | 31. 1. 2011 |
| Date of defense: | 2. 2. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/26764/podrobnosti |