Marketing Strategy of the Montessori Centre Pomněnka

The topic of this bachelor's thesis is a marketing plan of a private non-profit organisation. It's aimis to analyse contemporary position of a private non-profit institution focusing on development of healthy children and integration of handicapped children in preschool age according to Marie Montessori's method. It also proposes a marketing plan focused on achieving a long-term tenability of the company. Theoretical part incloses basic area of non-profit sector. It describes private non-profit sector, defines terms of marketing, marketing strategy and basic analysis of the external and internal enviroment. The practical part is the emergence of a Civic association Pomněnka - history, and its project Montessori Centre Pomněnka. On the basis of the implementation and evaluation of marketing analysis, competitive environment and marketing mix environment are designed concrete proposals and recommendations, which lead to the fulfilment of the objectives of the work -designing a marketing plan in order to achieve the long-term tenability of the organization.