Business Plan SMEs
| Thesis title: | Podnikatelský plán MSP |
|---|---|
| Author: | Oppolzerová, Eva |
| Thesis type: | Diplomová práce |
| Supervisor: | Svobodová, Ivana |
| Opponents: | Srpová, Jitka |
| Thesis language: | Česky |
| Abstract: | Diplomová práce se zabývá vypracováním podnikatelského plánu na projekt Kinokavárny. Cílem práce je celkové zhodnocení životaschopnosti podnikatelského plánu, dále vypracování finančního plánu, marketingové strategie, SWOT analýzy, zhodnocení rizik projektu a jejich eliminaci. |
| Keywords: | finanční plán; malé a střední podniky; podnikatelský plán |
| Thesis title: | Business Plan SMEs |
|---|---|
| Author: | Oppolzerová, Eva |
| Thesis type: | Diploma thesis |
| Supervisor: | Svobodová, Ivana |
| Opponents: | Srpová, Jitka |
| Thesis language: | Česky |
| Abstract: | The diploma thesis focuses on developing a business plan to project Cinema-café. The goal is an overall assessment of the viability of the business plan, developing the financial plan, marketing strategy, SWOT analysis, evaluation of project risks and their elimination. |
| Keywords: | Business plan; small and medium enterprises; financial plan |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Management |
Information on submission and defense
| Date of assignment: | 23. 6. 2009 |
|---|---|
| Date of submission: | 30. 1. 2010 |
| Date of defense: | 25. 1. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/21069/podrobnosti |
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