Image and Corporate identity in relation to cultural institutions
| Thesis title: | Image a Corporate Identity ve vztahu ke kulturním institucím |
|---|---|
| Author: | Janáč, Pavel |
| Thesis type: | Bakalářská práce |
| Supervisor: | Tyslová, Irena |
| Opponents: | Hucková, Barbara |
| Thesis language: | Česky |
| Abstract: | Bakalářská práce s názvem "Image a Corporate Identity ve vztahu ke kulturním institucím" se zabývá v první části významem CI v teoretické rovině. Zároveň je snahou veškeré metody, postupy a obecně platná pravidla srovnat s kulturní sférou a stanovit případné rozdíly. V druhé, teoretické části je uveden příklad kulturní instituce. Představen a důkladně rozebrán je firemní styl Centra současného umění DOX. |
| Keywords: | DOX; Studio Najbrt; Moderní marketing; Image ; Firemní identita; Firemní styl |
| Thesis title: | Image and Corporate identity in relation to cultural institutions |
|---|---|
| Author: | Janáč, Pavel |
| Thesis type: | Bachelor thesis |
| Supervisor: | Tyslová, Irena |
| Opponents: | Hucková, Barbara |
| Thesis language: | Česky |
| Abstract: | This bachelor thesis called "Image and Corporate identity in relation to cultural institutions" is engaded in the first part to meaning of CI in theoretical level. Also is trying to compare all the methods, procedures and general rules of CI with cultural sphere and determine any differences. In the second part is presented practical example of corporate design of cultural institution. Presented and analyzed is Centre of Contemporary Art DOX in Prague. |
| Keywords: | Graphic studio Najbrt; Image ; Corporate identity; Centre of Contemporary Art DOX; Modern marketing; Corporate design |
Information about study
| Study programme: | Ekonomika a management/Arts Management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Arts management |
Information on submission and defense
| Date of assignment: | 2. 11. 2010 |
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| Date of submission: | 31. 12. 2010 |
| Date of defense: | 20. 1. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/28565/podrobnosti |