Importance of body image marketing in China
| Thesis title: | Marketingový význam body image v Číně |
|---|---|
| Author: | Knotek, Lukáš |
| Thesis type: | Bakalářská práce |
| Supervisor: | Skokanová, Dagmar |
| Opponents: | Stříteský, Václav |
| Thesis language: | Česky |
| Abstract: | Hlavním tématem je body image v Číně a hlavním cílem je porozumět specifikům pohledu Čínského spotřebitele na body image pomocí dotazníku. |
| Keywords: | Čína; kulturní rozdíly; body image |
| Thesis title: | Importance of body image marketing in China |
|---|---|
| Author: | Knotek, Lukáš |
| Thesis type: | Bachelor thesis |
| Supervisor: | Skokanová, Dagmar |
| Opponents: | Stříteský, Václav |
| Thesis language: | Česky |
| Abstract: | The main topic is body image in China and the main goal is to understand the specifics of the Chinese consumer's perspective on body image using a questionnaire. |
| Keywords: | body image; China; cultural differences |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 5. 2. 2010 |
|---|---|
| Date of submission: | 31. 12. 2010 |
| Date of defense: | 18. 1. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/24533/podrobnosti |