Communication of the Oskar, Oskar-Vodafone and Vodafone ČR companies
| Thesis title: | Komunikace firmy Oskar, Oskar - Vodafone a Vodafone ČR |
|---|---|
| Author: | Gálik, Ivan |
| Thesis type: | Diplomová práce |
| Supervisor: | Mikeš, Jiří |
| Opponents: | Pátik, Ladislav |
| Thesis language: | Česky |
| Abstract: | Prace se zabyva komunikaci firmy Oskar , Oskar Vodafone a pozdeji Vodafone. V prvni casti prace je objasnena podlinkova cast komercnich komunikaci. V druhe casti jsou hlavnim polem popisu formy podlinkove komunikace a jejich promen postupne u firmy Oskar az po Vodafone. Prace si hlavne vsima budovani identity znacky a firmy. V posledni casti se nachazi popis osobni zkusenosti jako zakaznika s danymi firmami a duvody chovani a zmen v tomto zakaznickem vztahu. |
| Keywords: | znacka; podlinkova; Oskar; Vodafone |
| Thesis title: | Communication of the Oskar, Oskar-Vodafone and Vodafone ČR companies |
|---|---|
| Author: | Gálik, Ivan |
| Thesis type: | Diploma thesis |
| Supervisor: | Mikeš, Jiří |
| Opponents: | Pátik, Ladislav |
| Thesis language: | Česky |
| Abstract: | This thesys focuses on the communication of the Oskar company, Oskar-Vodafone and later Vodafone. In the first part is the description of the below the line part of commercial communications. In the second part the main focus is on the blow the line communication and its changes of the Oskar company to Vodafone. The focus is on the building up process of the brand and company identity. The last part is the summary of the customer experience with theese companies and reasons for the changes and behavior in that relationship. |
| Keywords: | Vodafone; Oskar; brand; below the line |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 26. 11. 2010 |
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| Date of submission: | 26. 4. 2011 |
| Date of defense: | 17. 1. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/29137/podrobnosti |