Product placement and its use in a chosen film
| Thesis title: | Product placement a jeho uplatnění ve vybraném filmu |
|---|---|
| Author: | Navrátilová, Kateřina |
| Thesis type: | Bakalářská práce |
| Supervisor: | Postler, Milan |
| Opponents: | Průša, Přemysl |
| Thesis language: | Česky |
| Abstract: | Tato práce definuje pojem product placement. Pojednává o jeho formách, historii a jeho právní úpravě v České republice i v USA. Hlavním cílem je prostřednictvím dotazníku analyzovat použití product placementu ve filmu Sex ve městě 2, konkrétně názory diváků na tuto netradiční formu reklamy. |
| Keywords: | Dotazník; marketingové komunikace; Product placement |
| Thesis title: | Product placement and its use in a chosen film |
|---|---|
| Author: | Navrátilová, Kateřina |
| Thesis type: | Bachelor thesis |
| Supervisor: | Postler, Milan |
| Opponents: | Průša, Přemysl |
| Thesis language: | Česky |
| Abstract: | This thesis discusses product placement. It deals with its forms, its history and its legal regulations in the Czech Republic as well as in the U.S.A. The main goal is to analyse the use of product placement in the film Sex and the city 2 using a questionnaire , which focuses on what people think about this kind of advertising |
| Keywords: | Product placement; Marketing Communications; Questionnaire |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 4. 10. 2010 |
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| Date of submission: | 15. 2. 2011 |
| Date of defense: | 17. 1. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/27743/podrobnosti |