Corporate Social Responsibility as a form of internal and external corporate communication Comparison of global and local CSR strategies of the company Unilever
| Thesis title: | Corporate Social Responsibility jako součást PR komunikace |
|---|---|
| Author: | Kloudová, Michaela |
| Thesis type: | Diplomová práce |
| Supervisor: | Mikeš, Jiří |
| Opponents: | Postler, Milan |
| Thesis language: | Česky |
| Abstract: | Společenská zodpovědnost firem, tedy Corporate Social Responsibility je téma, o kterém se v podnikatelském prostředí hovoří v posledních letech stále častěji. Diplomová práce se tímto trendem v komunikace firem zabývá a dokládá jej na příkladu firmy Unilever. V praktické části diplomové práce je srovnání globální a lokální strategie CSR společnosti Unilever. |
| Keywords: | komunikace; Společenská odpovědnost firem; Corporate Social Responsibility |
| Thesis title: | Corporate Social Responsibility as a form of internal and external corporate communication Comparison of global and local CSR strategies of the company Unilever |
|---|---|
| Author: | Kloudová, Michaela |
| Thesis type: | Diploma thesis |
| Supervisor: | Mikeš, Jiří |
| Opponents: | Postler, Milan |
| Thesis language: | Česky |
| Abstract: | Corporate Social Responsibility is a topic which is very often discussed lately. The diploma thesis focuses on this trend of corporate communication and shows it on the example of company Unilever. In the practical part of the thesis the comparison of global and local CSR strategies of Unilever is being described. |
| Keywords: | Corporate; Communication; Corporate Social Responsibility |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 13. 4. 2010 |
|---|---|
| Date of submission: | 13. 10. 2010 |
| Date of defense: | 17. 1. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/23261/podrobnosti |