Consumer Behavior: An economical and marketing overview between the actual American and Czech consumer
| Thesis title: | Consumer Behavior: An economical and marketing overview between the actual American and Czech consumer |
|---|---|
| Author: | Lopez Ramos, Jorge Andres |
| Thesis type: | Diploma thesis |
| Supervisor: | Hořejší, Bronislava |
| Opponents: | Soukupová, Jana |
| Thesis language: | English |
| Abstract: | The main purpose of this Diploma Thesis is to provide an overview of the Czech Consumer behavior and the American Consumer behavior based on the marketing parameters, economic elements and sociocultural dimensions that affect their purchase decisions. This thesis portraits the different purchase directions and preferences of the modern societies in USA and Czech Republic and the reasoning behind them therefore it will allow future investors and entrepreneurs to understand their business surroundings and make informed decisions towards specific objectives and targets in the both countries. |
| Keywords: | American Consumer; Czech Consumer; Consumer Understanding |
| Thesis title: | Consumer behavior - comparison between the U.S. and Czech markets |
|---|---|
| Author: | Lopez Ramos, Jorge Andres |
| Thesis type: | Diplomová práce |
| Supervisor: | Hořejší, Bronislava |
| Opponents: | Soukupová, Jana |
| Thesis language: | English |
| Abstract: | Hlavny ucel tejto Diplomovej prace je poukazat prehlad o ceskom spotrebitelskom spravani a o americkom spotrebitelskom spravani zalozeneho na marketingovych parametrov, ekonomickych prvkoch a socialnych dimenziach ktore ovplyvnuju ich vyber nakupu. Tato praca poukazuje rozdielne volby nakupu a preferencie modernych spolocnosti v USA a Ceskej republike a zdovodnenia ktore dovoluju buducim investorom a podnikatelom pochopit ich okolnosti biznisu a urobit kvalifikovane rozhodnutia specifickych objektov oboch krajin. |
| Keywords: | cesky spotrebitel; americky spotrebitel; Spotrebitelske spravanie |
Information about study
| Study programme: | Ekonomika a management/International Business - Central European Business Realities |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Microeconomics |
Information on submission and defense
| Date of assignment: | 4. 5. 2010 |
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| Date of submission: | 1. 9. 2010 |
| Date of defense: | 18. 11. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/26406/podrobnosti |