Strategic Analysis of an Enterprise
| Thesis title: | Strategická analýza podniku |
|---|---|
| Author: | Čížek, Jan |
| Thesis type: | Diplomová práce |
| Supervisor: | Kovář, František |
| Opponents: | Hauptmann, Jiří |
| Thesis language: | Česky |
| Abstract: | Obsahem práce je strategická analýza a definice strategické pozice obchodněmarketingové části korporace, která se zabývá prodejem spotřební elektroniky a domácích spotřebičů. K hodnocení externího prostředí je využita PEST analýza a Porterův model pěti konkurenčních sil. Vnitřní prostředí organizace je posuzováno analýzou zdrojů organizace, analýzou kompetencí organizace a Porterovým hodnotovým řetězcem. Sestavená SWOT analýza hodnotí vnitřní prostředí organizace ve vztahu k jejímu okolí. Cílem práce je provést strategickou analýzu zvolené firmy a navrhnout opatření pro její rozvoj. |
| Keywords: | Strategická analýza; PEST analýza; Analýza zdrojů; 5F analýza; SWOT analýza |
| Thesis title: | Strategic Analysis of an Enterprise |
|---|---|
| Author: | Čížek, Jan |
| Thesis type: | Diploma thesis |
| Supervisor: | Kovář, František |
| Opponents: | Hauptmann, Jiří |
| Thesis language: | Česky |
| Abstract: | A content of the thesis comprises strategic analysis and definition of a strategic position of the sales -- marketing part of a corporation, which deals with selling consumer electronics and home appliances. The PEST analysis and Porter's model of five competitive fights is used for evaluation of the external surrounding. The internal surrounding of the organization is considered with the analysis of sources of the organization, with analysis organization's competences, and with Porter's value chain. Compiled SWOT analysis evaluates the internal surroundings of the organization related to its vicinity. A goal of the thesis is to accomplish strategic analysis of the selected company and to suggest steps for its development. |
| Keywords: | Strategic analysis; 5F analysis; SWOT analysis; PEST analysis; Analysis of sources |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 7. 12. 2008 |
|---|---|
| Date of submission: | 14. 8. 2010 |
| Date of defense: | 15. 9. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/17346/podrobnosti |
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