Strategic Analysis of an Enterprise
| Thesis title: | Strategická analýza podniku |
|---|---|
| Author: | Antonyová, Jana |
| Thesis type: | Diplomová práce |
| Supervisor: | Dvořák, Jiří |
| Opponents: | Klos, Jiří |
| Thesis language: | Česky |
| Abstract: | Cílem této diplomové práce je zpracování strategické analýzy v podniku Moravia Lacto a. s. Na základě zjištěných skutečností navrhnout opatření a doporučení pro zlepšení postavení společnosti na trhu. |
| Keywords: | mlékárenství; SWOT analýza; vnější analýza; strategie; vnitřní analýza |
| Thesis title: | Strategic Analysis of an Enterprise |
|---|---|
| Author: | Antonyová, Jana |
| Thesis type: | Diploma thesis |
| Supervisor: | Dvořák, Jiří |
| Opponents: | Klos, Jiří |
| Thesis language: | Česky |
| Abstract: | The aim of this thesis is to elaborate a strategic analysis of the enterprise Moravia Lacto a. s. through external and internal analysis. On base of gained information propose suggestions to firm's management for improvement it's position in the market. |
| Keywords: | dairy industry; SWOT analysis; internal analysis; external analysis; strategy |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 8. 12. 2008 |
|---|---|
| Date of submission: | 30. 4. 2010 |
| Date of defense: | 1. 9. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/17406/podrobnosti |