Partial Strategies of an Enterprise
| Thesis title: | Dílčí strategie podniku |
|---|---|
| Author: | Poláčková, Denisa |
| Thesis type: | Diplomová práce |
| Supervisor: | Kovář, František |
| Opponents: | Vyčichlo, Pavel |
| Thesis language: | Česky |
| Abstract: | Pro svou diplomovou práci jsem si vybrala soukromou stomatologickou praxi, kde jako v rodinné firmě pomáhám na pozici finančního manažera a účetní. Ordinace v centru Prahy na Malé Straně je v provozu od roku 1993, jedná se tedy o již zavedenou, prosperující firmu. Cílem práce je uvést přehled základních poznatků k problematice strategického managementu a specifikace marketingu ve stomatologii, a pak na základě vlastní analýzy navrhnout strategii a marketingové aktivity pro stomatologickou praxi MUDr. Ivy Poláčkové. |
| Keywords: | Strategický management soukromé stomatologické praxe; Analýza soukromé stomatologické praxe; Marketing ve stomatologii |
| Thesis title: | Partial Strategies of an Enterprise |
|---|---|
| Author: | Poláčková, Denisa |
| Thesis type: | Diploma thesis |
| Supervisor: | Kovář, František |
| Opponents: | Vyčichlo, Pavel |
| Thesis language: | Česky |
| Abstract: | For my diploma thesis I chose a private dental office, where I partially work as a financial manager and an accountant. The office is situated in the centre of Prague and is operating since 1993 - thus it is an established and well-performing organisation. The objective of my thesis is to show specifications of strategic management and marketing in the field of dentistry. Afterwards on the bases of my own analysis I will propose a marketing strategy for the private dental office of MUDr. Iva Poláčková. |
| Keywords: | Analysis of Private Dental Office; Strategic management of Private Dental Office; Marketing in Dentistry |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 12. 1. 2009 |
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| Date of submission: | 30. 6. 2010 |
| Date of defense: | 15. 9. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/18122/podrobnosti |