Modern Methods in Marketing
| Thesis title: | Moderní metody marketingu |
|---|---|
| Author: | Harudová, Kateřina |
| Thesis type: | Diplomová práce |
| Supervisor: | Hesková, Marie |
| Opponents: | Batelková , Marcela |
| Thesis language: | Česky |
| Abstract: | Diplomová práce se zameřuje na vytvoření komplexního marketingového programu šitého na míru rodinnému pekařství, s využitím vybraných trendů marketingu dnešní doby. |
| Keywords: | Word-of-Mouth marketing; moderní marketingové trendy; Cause Related marketing; Buzz marketing; Virální marketing; Internetový marketing; Guerilla marketing |
| Thesis title: | Modern Methods in Marketing |
|---|---|
| Author: | Harudová, Kateřina |
| Thesis type: | Diploma thesis |
| Supervisor: | Hesková, Marie |
| Opponents: | Batelková , Marcela |
| Thesis language: | Česky |
| Abstract: | The aim of the Diploma thesis is to create a measure-made and complex marketing plan for a family bakery, with the application of chosen modern methods in marketing. |
| Keywords: | Viral marketing; modern methods in marketing; Cause Related marketing; Word-of-Mouth marketing; Buzz marketing; Internet marketing; Guerilla marketing |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 15. 1. 2009 |
|---|---|
| Date of submission: | 15. 4. 2010 |
| Date of defense: | 15. 9. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/18385/podrobnosti |