Marketing Communication in Pharmaceutical Industry
| Thesis title: | Marketingová komunikace ve farmaceutickém průmyslu |
|---|---|
| Author: | Jirků, Jitka |
| Thesis type: | Diplomová práce |
| Supervisor: | Lešetický, Ondřej |
| Opponents: | Hodek, Jiří |
| Thesis language: | Česky |
| Abstract: | Cílem práce je poskytnou ucelený teoretický základ k pochopení specifik komunikace v marketingu farmaceutických firem. Vyjádřit jasné odlišnosti v této oblasti a shrnout základní získané poznatky k návrhu optimální marketingové komunikace pro farmaceutické společnosti. |
| Keywords: | farmacie; komunikace; Marketingová |
| Thesis title: | Marketing Communication in Pharmaceutical Industry |
|---|---|
| Author: | Jirků, Jitka |
| Thesis type: | Diploma thesis |
| Supervisor: | Lešetický, Ondřej |
| Opponents: | Hodek, Jiří |
| Thesis language: | Česky |
| Abstract: | The object of this thesis is to give a self-contained theoretical basis for understanding of the specifics of the communication in marketing of pharmaceutical companies. To formulate a marked differences in this field and to summarize the main acquired information towards the plan of optimal marketing communication for pharmaceutical companies. |
| Keywords: | pharmacy; communication; Marketing |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Institute of Health Services Management |
Information on submission and defense
| Date of assignment: | 20. 2. 2009 |
|---|---|
| Date of submission: | 24. 4. 2010 |
| Date of defense: | 23. 9. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/19054/podrobnosti |