Concept of communication strategy of The Coca-Cola Company´s new plastic bottle
| Thesis title: | Komunikační strategie nové plastové láhve společnosti Coca-Cola |
|---|---|
| Author: | Němcová, Klára |
| Thesis type: | Diplomová práce |
| Supervisor: | Postler, Milan |
| Opponents: | Šiser, Roman |
| Thesis language: | Česky |
| Abstract: | Práce pojednává o teoretických základech marketingových a komerčních komunikací. Praktická část se věnuje návrhu komunikační strategie společnosti Coca-Cola |
| Keywords: | komunikace; obaly; CSR |
| Thesis title: | Concept of communication strategy of The Coca-Cola Company´s new plastic bottle |
|---|---|
| Author: | Němcová, Klára |
| Thesis type: | Diploma thesis |
| Supervisor: | Postler, Milan |
| Opponents: | Šiser, Roman |
| Thesis language: | Česky |
| Abstract: | The thesis relates to theorethical principles of marketing and commercial communications. The application part of the thesis relates to a concept of communication strategy of The Coca-Cola Company's new plastic bottle |
| Keywords: | packaging; CSR; communication |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 24. 6. 2009 |
|---|---|
| Date of submission: | 16. 12. 2009 |
| Date of defense: | 8. 9. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/21098/podrobnosti |