Analysis of the Marketing Mix in a Chosen Company
| Thesis title: | Rozbor nástrojů marketingového mixu ve vybrané společnosti |
|---|---|
| Author: | Bílek, Ondřej |
| Thesis type: | Bakalářská práce |
| Supervisor: | Kozlová, Taťána |
| Opponents: | Boháč, Aleš |
| Thesis language: | Česky |
| Abstract: | Nástroje marketingového mixu ve sdružení fyzických osob 3B instruments, se zaměřením na distribuci. Cílem mé práce je analyzovat nástroje marketingového mixu, zhodnocení správnosti jejich využití ve sdružení 3B instruments a navrhnout možná opatření pro jejich zlepšení. |
| Keywords: | nástroje; marketing; distribuce |
| Thesis title: | Analysis of the Marketing Mix in a Chosen Company |
|---|---|
| Author: | Bílek, Ondřej |
| Thesis type: | Bachelor thesis |
| Supervisor: | Kozlová, Taťána |
| Opponents: | Boháč, Aleš |
| Thesis language: | Česky |
| Abstract: | Marketing mix tools in the association of sole trader 3B instruments, with a view to distribution. The main goal of my research work is to analyze the present state of marketing mix tools, to evaluate the rightness of their utilize in the association 3B instruments and make a suggestion the possible recommendation for their improvement. |
| Keywords: | instruments; distribution; marketing |
Information about study
| Study programme: | Ekonomika a management/Management |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 13. 11. 2009 |
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| Date of submission: | 28. 5. 2010 |
| Date of defense: | 14. 9. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/22908/podrobnosti |