Investment idea at Polish internet market
| Thesis title: | Investiční záměr na polském trhu |
|---|---|
| Author: | Bartnicki, Adam |
| Thesis type: | Diplomová práce |
| Supervisor: | Svobodová, Ivana |
| Opponents: | Srpová, Jitka |
| Thesis language: | Česky |
| Abstract: | Cílem mé práce je popsat investiční záměr na polském intenetovém trhu, který je zaměřený na ženy s dětmi do 4 let. Práce obsahuje popis nápadu, business model, marketingovou strategii, mikro i makro prostředí a finanční plán. Došel jsem k závěru, že v Polsku je obrovský potenciál pro tento nápad. |
| Keywords: | polsko; internet; podnikání |
| Thesis title: | Investment idea at Polish internet market |
|---|---|
| Author: | Bartnicki, Adam |
| Thesis type: | Diploma thesis |
| Supervisor: | Svobodová, Ivana |
| Opponents: | Srpová, Jitka |
| Thesis language: | Česky |
| Abstract: | The aim of my thesis is to prepare a business idea at Polish internet market focused at women with zoung children up to 4 years age. The thesis contains idea description, business model, marketing strategy, business environment description and financial plan. I have come to a conclussion that there is a big potential for my idea. |
| Keywords: | business; internet; Poland |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Management |
Information on submission and defense
| Date of assignment: | 23. 11. 2009 |
|---|---|
| Date of submission: | 31. 8. 2010 |
| Date of defense: | 14. 9. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/23052/podrobnosti |