Internet marketing analysis of selected fragrance shop
| Thesis title: | Analýza internetového marketingu vybraného e-shopu (parfumerie) |
|---|---|
| Author: | Cibulka, Martin |
| Thesis type: | Diplomová práce |
| Supervisor: | Sedláček, Jiří |
| Opponents: | Viková, Lenka |
| Thesis language: | Česky |
| Abstract: | Cílem práce je analýza internetového marketingu vybraného e-shopu. Na začátku práce jsou popsány možnosti internetu pro marketing a marketingový mix na internetu. V dalších kapitolách je popsán vybraný sortiment a jednotlivé online parfumerie. Ve čtvrté kapitole je detailně analyzovaný marketing konkrétního obchodu. |
| Keywords: | internetový marketing; parfumerie; internetový obchod |
| Thesis title: | Internet marketing analysis of selected fragrance shop |
|---|---|
| Author: | Cibulka, Martin |
| Thesis type: | Diploma thesis |
| Supervisor: | Sedláček, Jiří |
| Opponents: | Viková, Lenka |
| Thesis language: | Česky |
| Abstract: | The aim of this work is the analysis of selected online store. The introduction describes the possibilities of the Internet for marketing and online marketing mix. The next chapter describes selected products and the biggest online perfume sellers in the Czech Republic. In the fourth chapter is analyzed in detail a specific marketing of selected store. |
| Keywords: | e-commerce; fragrance store; Internet marketing |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of International Business |
Information on submission and defense
| Date of assignment: | 11. 2. 2010 |
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| Date of submission: | 1. 9. 2010 |
| Date of defense: | 8. 9. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/24712/podrobnosti |