Market opportunities for modern peroral antidiabetic grugs and new product positioning
| Thesis title: | Tržní příležitosti pro moderní perorální antibiabetika a position nového přípravku |
|---|---|
| Author: | Růžička, Tomáš |
| Thesis type: | Diplomová práce |
| Supervisor: | Lešetický, Ondřej |
| Opponents: | Jordán, Peter |
| Thesis language: | Česky |
| Abstract: | Diabetes mellitus je skupinou nemocí, jejíž prevalence i incidence narůstá nejen v České republice, ale i celosvětově. Práce si klade za cíl analyzovat tržní situaci a příležitosti pro moderní perorální antidiabetika určené pro diabetes mellitus 2. typu. Práce dále navrhuje vhodný positioning pro nové přípravky společnosti Novartis -- Galvus a Eucreas. |
| Keywords: | diabetes; positioning; inkretiny; DPP -4 |
| Thesis title: | Market opportunities for modern peroral antidiabetic grugs and new product positioning |
|---|---|
| Author: | Růžička, Tomáš |
| Thesis type: | Diploma thesis |
| Supervisor: | Lešetický, Ondřej |
| Opponents: | Jordán, Peter |
| Thesis language: | Česky |
| Abstract: | Diabetes Mellitus is a group of diseases, prevalence and incidence of which is on the rise not only in the Czech Republic, but also worldwide. This diploma work aims to analyze market situation and opportunities for modern oral anti-diabetic drugs. This work also designs suitable positioning for new OADs of Novartis -- Galvus and Eucreas. |
| Keywords: | positioning; Incretins; DPP-4; opportunities |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 30. 4. 2010 |
|---|---|
| Date of submission: | 30. 9. 2010 |
| Date of defense: | 15. 9. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/27256/podrobnosti |