The sales strategy of ISIC/ITIC by company GTS Alive
| Thesis title: | Prodejní strategie ISIC/ITIC firmy GTS Alive |
|---|---|
| Author: | Böhm, Tomáš |
| Thesis type: | Bakalářská práce |
| Supervisor: | Zeman, Jiří |
| Opponents: | Filipová, Alena |
| Thesis language: | Česky |
| Abstract: | Tato bakalářská práce zkoumá prodejní a marketingovou strategii firmy GTS Alive, která má jako jediná právo vydávat průkazy ISIC, ITIC a IYTC na území České republiky. Autor v ní analyzuje současnou strategii firmy a situaci na trhu se studentskými průkazy a v závěru navrhuje úpravu strategie na příští dva roky. |
| Keywords: | ITIC; Prodejní strategie firmy; ISIC |
| Thesis title: | The sales strategy of ISIC/ITIC by company GTS Alive |
|---|---|
| Author: | Böhm, Tomáš |
| Thesis type: | Bachelor thesis |
| Supervisor: | Zeman, Jiří |
| Opponents: | Filipová, Alena |
| Thesis language: | Česky |
| Abstract: | This thesis is analyzing sales and marketing strategy by company GTS Alive that is the only company that can issue ISIC, ITIC and IYTC identification cards in the Czech Republic. The author is analyzing current strategy and situation in the student's cards market. In the conclusion, he is proposing new modified strategy for the company. |
| Keywords: | ITIC; ISIC; Sales strategy |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 1. 2. 2011 |
|---|---|
| Date of submission: | 30. 4. 2011 |
| Date of defense: | 27. 5. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/28145/podrobnosti |