Analysis of Marketing Mix Tools in Fincentrum, a.s
| Thesis title: | Analýza nástrojů marketingového mixu ve firmě Fincentrum, a.s |
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| Author: | Tomasková, Hana |
| Thesis type: | Bakalářská práce |
| Supervisor: | Votava, Libor |
| Opponents: | Drahota, Jiří |
| Thesis language: | Česky |
| Abstract: | Cílem práce je charakteristika firmy Fincentrum, a.s. a analýza současných nástrojů marketingového mixu. Dále práce obsahuje zhodnocení marketingových praktik, porovnání firmy s konkurencí a návrh případných doporučení na vylepšení situace. |
| Keywords: | doporučení; marketingový mix; porovnání |
| Thesis title: | Analysis of Marketing Mix Tools in Fincentrum, a.s |
|---|---|
| Author: | Tomasková, Hana |
| Thesis type: | Bachelor thesis |
| Supervisor: | Votava, Libor |
| Opponents: | Drahota, Jiří |
| Thesis language: | Česky |
| Abstract: | The aim of this work is characteristic Fincentrum Company, Inc. and analysis of current instruments of the marketing mix. Further work includes evaluation of marketing practices, comparing the company with the competition and if necessary recommendations to improve the situation. |
| Keywords: | marketing mix; recommendations; comparing |
Information about study
| Study programme: | Ekonomika a management/Management |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Social Sciences |
Information on submission and defense
| Date of assignment: | 15. 4. 2010 |
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| Date of submission: | 30. 4. 2011 |
| Date of defense: | 16. 5. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/26210/podrobnosti |