Legal Matters of Advertising Market - with Emphasis on Product Placement
| Thesis title: | Právní otázky reklamního trhu |
|---|---|
| Author: | Zima, Jiří |
| Thesis type: | Diplomová práce |
| Supervisor: | Boháček, Martin |
| Opponents: | Šťastný, Tomáš |
| Thesis language: | Česky |
| Abstract: | Tato práce se zabývá problematikou product placementu v české marketingové praxi ve svetle možností současné právní úpravy poskytnuté smernicí 2007/65/ES. Vyjadřuje se k alternativám právní úpravy product placementu zákazu tak, jak funguje dnes, či liberalizaci s omezujícími podmínkami. |
| Keywords: | umísťovaná reklama; spotřebitelé; teorie účinků; směrnice Televize bez hranic; směrnice o audiovizuálních službách; rozlišitelnost produktu; provozovatelé vysílání; audiovizuální praxe |
| Thesis title: | Legal Matters of Advertising Market - with Emphasis on Product Placement |
|---|---|
| Author: | Zima, Jiří |
| Thesis type: | Diploma thesis |
| Supervisor: | Boháček, Martin |
| Opponents: | Šťastný, Tomáš |
| Thesis language: | Česky |
| Abstract: | Thesis deals with product placement in Czech marketing practice in the light of existence of regulations given by EC directive 2007/65/EC. It arbitrates alternatives of product placement regulation ban as it works now or liberalization under restrictive conditions. |
| Keywords: | Directive on audiovisual services; audio-visual praxis; product placement; distinctiveness of the product; theory of the effects; consumers; Television without Frontiers Directive; broadcasters |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Podnikání a právo |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Business and European Law |
Information on submission and defense
| Date of assignment: | 11. 1. 2011 |
|---|---|
| Date of submission: | 11. 6. 2011 |
| Date of defense: | 16. 6. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/29787/podrobnosti |