Marketing activities of Euro Trade Center s.r.o. companies in the Czech and Slovak market
| Thesis title: | Marketingové aktivity firiem Euro Center Trade s.r.o. na českom a slovenskom trhu |
|---|---|
| Author: | Tomajková, Lýdia |
| Thesis type: | Diploma thesis |
| Supervisor: | Grossmutová, Jana |
| Opponents: | Ferianc, Július |
| Thesis language: | Slovensky |
| Abstract: | Diplomová práca sa zaoberá marketingovým mixom dvoch kooperujúcich firiem pôsobiacich v oblasti dovozu a distribúcie alkoholických a nealkoholických nápojov na českom a na slovenskom trhu. Firmy patria do segmentu malých a stredných podnikov. Práca popisuje a analyzuje jednotlivé časti marketingového mixu. V závere je navrhnutá koncepcia možných zmien. |
| Keywords: | malé a stredné podniky; distribúcia; marketingová komunikácia; cena; produkt; marketingový mix; marketing |
| Thesis title: | Marketing activities of Euro Trade Center s.r.o. companies in the Czech and Slovak market |
|---|---|
| Author: | Tomajková, Lýdia |
| Thesis type: | Diploma thesis |
| Supervisor: | Grossmutová, Jana |
| Opponents: | Ferianc, Július |
| Thesis language: | Slovensky |
| Abstract: | |
| Keywords: |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 11. 5. 2007 |
|---|---|
| Date of submission: | 11. 5. 2007 |
| Date of defense: | 11. 6. 2007 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/5456/podrobnosti |