Franchising as a form of entering a foreign market
| Thesis title: | Franchising jako metoda vstupu na zahraniční trh |
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| Author: | Vágnerová, Jitka |
| Thesis type: | Bakalářská práce |
| Supervisor: | Turnerová, Lenka |
| Opponents: | Krajča, Jiří |
| Thesis language: | Česky |
| Abstract: | Tato bakalářská práce se zabývá franchisingem jako formou vstupu na zahraniční trh. Práce je rozdělena na teoretickou a praktickou část. První část je zaměřena na historii franchisingu, výhody a nevýhody spojené s tímto podnikáním, franchisovou smlouvu a vývoj franchisingu v České republice. Praktická část se soustředí na dva fitnessové franchisové řetězce, na společnosti Expreska a Contours. |
| Keywords: | Expreska; franchising; Contours; fitness |
| Thesis title: | Franchising as a form of entering a foreign market |
|---|---|
| Author: | Vágnerová, Jitka |
| Thesis type: | Bachelor thesis |
| Supervisor: | Turnerová, Lenka |
| Opponents: | Krajča, Jiří |
| Thesis language: | Česky |
| Abstract: | This bachelor thesis deals with franchising as a form of entering a foreign market. The thesis is divided into theoretical and practical parts. The first part is focused on the history of franchising, advantages and disadvantages connected with this kind of enterprise, franchise treaty and the development of franchising in the Czech Republic. The practical part describes two fitness franchise chains, the companies Expreska and Contours. |
| Keywords: | Expreska; Contours; fitness; franchising |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 17. 2. 2011 |
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| Date of submission: | 30. 6. 2011 |
| Date of defense: | 8. 6. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/30448/podrobnosti |