New trends in telecommunications marketing
| Thesis title: | Nové trendy v marketingu telekomunikací |
|---|---|
| Author: | Machová, Vendula |
| Thesis type: | Diplomová práce |
| Supervisor: | Štědroň, Bohumír |
| Opponents: | Kocour, Vladimír |
| Thesis language: | Česky |
| Abstract: | Diplomová práce mapuje situaci na trhu telekomunikací v České republice, analyzuje hlavní hráče na českém i světovém trhu a analyzuje možnosti marketingu a představení vyspělých technologií zákazníkům uživatelsky komfortní formou. |
| Keywords: | umělá inteligence; ambient intelligence; marketing; telekomunikace; 3G; LTE; M2M; business intelligence |
| Thesis title: | New trends in telecommunications marketing |
|---|---|
| Author: | Machová, Vendula |
| Thesis type: | Diploma thesis |
| Supervisor: | Štědroň, Bohumír |
| Opponents: | Kocour, Vladimír |
| Thesis language: | Česky |
| Abstract: | Thesis maps the situation in the telecommunications market in the Czech Republic, analyzes the major players on the Czech nad world market, and analyzes the possibilities of marketing and presentation of high-tech to customers in user-friendly form. |
| Keywords: | LTE; ambient intelligence; 3G; marketing; business intelligence; telecommunications; artificial intelligence; M2M |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 1. 7. 2010 |
|---|---|
| Date of submission: | 15. 5. 2011 |
| Date of defense: | 8. 6. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/27089/podrobnosti |