International Marketing Communication in Campaign Corporation
| Thesis title: | Mezinárodní marketingová komunikace v kampaních společnosti |
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| Author: | Khramkova, Yevheniya |
| Thesis type: | Diplomová práce |
| Supervisor: | Dvořák, Jiří |
| Opponents: | Bischofová, Sylva |
| Thesis language: | Česky |
| Abstract: | Práce se zabývá teoretickým popisem efektivní marketingové komunikace a její komponent. Praktická část práce je zaměřená na popis marketingové kampaně, uskutečněnou marketingovou agenturou SEAL Communication s.r.o. Výstupem práce je návrh marketingové kampaně, která je zaměřená na zahraniční trhy. Kromě toho, v praktické části je také nasimulováno její řešení. |
| Keywords: | mezinárodní marketing; marketingová kampaň; marketingová komunikace |
| Thesis title: | International Marketing Communication in Campaign Corporation |
|---|---|
| Author: | Khramkova, Yevheniya |
| Thesis type: | Diploma thesis |
| Supervisor: | Dvořák, Jiří |
| Opponents: | Bischofová, Sylva |
| Thesis language: | Česky |
| Abstract: | Thesis is dealing with theoretical description of effective marketing communication and some its components. Practical part of the thesis is focused on the description of marketing campaign of the company SEAL Communication s.r.o. The result of the work is suggestion of marketing campaign for foreign markets of the firm. Moreover, the simulation of its realisation is also a part of the work. |
| Keywords: | marketing campaign; International marketing; Marketing communication |
Information about study
| Study programme: | Ekonomika a management/Management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 11. 12. 2009 |
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| Date of submission: | 23. 4. 2010 |
| Date of defense: | 3. 6. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/25597/podrobnosti |