Strategic Analysis of Jíša Rent-car Company
Thesis title: | Strategická analýza podniku Jíša Rent-car |
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Author: | Jíša, Josef |
Thesis type: | Diplomová práce |
Supervisor: | Dvořák, Jiří |
Opponents: | Kout, Milan |
Thesis language: | Česky |
Abstract: | Práce se zabývá strategickou analýzou podniku Jíša Rent-car s.r.o. Popisuje a hodnotí vnější a vnitřní okolí podniku, jeho konkurenční pozici a doporučuje pro podnik nejvhodnější strategii rozvoje. |
Keywords: | Konkurence; Strategická analýza; Jíša Rent-car s.r.o. |
Thesis title: | Strategic Analysis of Jíša Rent-car Company |
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Author: | Jíša, Josef |
Thesis type: | Diploma thesis |
Supervisor: | Dvořák, Jiří |
Opponents: | Kout, Milan |
Thesis language: | Česky |
Abstract: | The topic of the thesis is a strategy analysis of Jíša Rent-car s.r.o. It describes and rates the internal and external company environment, its competitive position and recommends the most suitable strategy for company development. |
Keywords: | Strategic analysis; Competition; Jíša Rent-car, s.r.o. |
Information about study
Study programme: | Ekonomika a management/Management |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Management |
Department: | Department of Management Business |
Information on submission and defense
Date of assignment: | 2. 12. 2009 |
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Date of submission: | 30. 3. 2011 |
Date of defense: | 3. 6. 2011 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/23346/podrobnosti |