Strategic Analysis of "Marie Tumová" Company
| Thesis title: | Strategická analýza firmy "Marie Tumová" a nástin strategie |
|---|---|
| Author: | Tuma, Josef |
| Thesis type: | Diplomová práce |
| Supervisor: | Kovář, František |
| Opponents: | Lukáčová, Jana |
| Thesis language: | Česky |
| Abstract: | Cílem práce je provést strategickou analýzu firmy Marie Tumová, provést externí a interní analýzu, odhalit působení jednotlivých faktorů,uvést určitá doporučení a nastínit vhodnou strategii. |
| Keywords: | strategická analýza; interní analýza; nástin strategie; externí analýza |
| Thesis title: | Strategic Analysis of "Marie Tumová" Company |
|---|---|
| Author: | Tuma, Josef |
| Thesis type: | Diploma thesis |
| Supervisor: | Kovář, František |
| Opponents: | Lukáčová, Jana |
| Thesis language: | Česky |
| Abstract: | The goal of this diploma thesis is to make a strategic analysis of Marie Tumová Company, external and internal anylysis, to reveal the effect of different factors and give some recommendations and describe a appropriate strategy. |
| Keywords: | outline strategies; internal analysis; external analysis; strategic analysis |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 16. 12. 2008 |
|---|---|
| Date of submission: | 30. 4. 2011 |
| Date of defense: | 7. 6. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/17995/podrobnosti |