Strategic Analysis of an Enterprise
| Thesis title: | Strategická analýza podniku |
|---|---|
| Author: | Jaďuď, Petr |
| Thesis type: | Diplomová práce |
| Supervisor: | Dvořák, Jiří |
| Opponents: | Kocková, Jitka |
| Thesis language: | Česky |
| Abstract: | Diplomová práce má za úkol provést strategickou analýzu penzionu Ovčárna použitím externí a interní analýzy. Podle získaných informací práce analyzuje situaci a pozici podniku na trhu a navrhuje doporučení a opatření. |
| Keywords: | SWOT; Strategická analýza; PEST; Porterův model 5 sil |
| Thesis title: | Strategic Analysis of an Enterprise |
|---|---|
| Author: | Jaďuď, Petr |
| Thesis type: | Diploma thesis |
| Supervisor: | Dvořák, Jiří |
| Opponents: | Kocková, Jitka |
| Thesis language: | Česky |
| Abstract: | The aim of the diploma thesis is make strategic analysis of the family hotel "Ovčárna" using external and internal analysis. On the basis of gain information is analysed the market position of the enterprise and the recommendations are proposed. |
| Keywords: | SWOT; PEST; 5F Porter model |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 9. 12. 2008 |
|---|---|
| Date of submission: | 30. 4. 2010 |
| Date of defense: | 7. 6. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/17473/podrobnosti |