Business plan for a three or four star hotel in Baikal
| Thesis title: | Business plan for a three or four star hotel in Baikal |
|---|---|
| Author: | Osetrova, Maria |
| Thesis type: | Diploma thesis |
| Supervisor: | Cook, Gina |
| Opponents: | Lisa, Aleš |
| Thesis language: | English |
| Abstract: | The goal of this thesis is to analyze the business environment in the Baikal region for the hospitality management industry, specifically for a 3-4 star hotel. The topic is very current and under discussion now because the Russian state authorities would like to create a place attractive for tourism in Baikal and there is currently an economically favorable environment for the hotel industry. There is also government support in promotion of the region for tourism and cooperation with other government or non-government association or organization for development tourism there. |
| Keywords: | Baikal; marketing mix; PESTE analyses |
| Thesis title: | Business plan for a three or four star hotel in Baikal |
|---|---|
| Author: | Osetrova, Maria |
| Thesis type: | Diplomová práce |
| Supervisor: | Cook, Gina |
| Opponents: | Lisa, Aleš |
| Thesis language: | English |
| Abstract: | Cílem této diplomové práce je analýza podnikatelského prostředí na Bajkalu pro účely hotelnictví, obzvlášť pro 3-4 hvězdičkový hotel. Téma je velmi aktuální, protože ruská legislativa připravila změny, aby zvýšila turististickou aktraktivitu Bajkalu. Podmínky pro podnikání v turismu jsou zde současně velmi ekonomicky výhodné. Existuje zde státní podpora a propagace regionu s ostatními státnimi a nestátními asociacemi a organizacemi pro rozvoj turismu v této oblasti. |
| Keywords: | Baikal; marketingový mix; PESTE analýza |
Information about study
| Study programme: | Ekonomika a management/International Business - Central European Business Realities |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of International Business |
Information on submission and defense
| Date of assignment: | 29. 11. 2010 |
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| Date of submission: | 25. 5. 2011 |
| Date of defense: | 7. 6. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/29170/podrobnosti |