Marketing Strategy of the Hotel Koníček
| Thesis title: | Marketingový mix Hotelu a restaurace Koníček |
|---|---|
| Author: | Říhová, Pavlína |
| Thesis type: | Bakalářská práce |
| Supervisor: | Kozlová, Taťána |
| Opponents: | Kincl, Tomáš |
| Thesis language: | Česky |
| Abstract: | Cílem této práce je charakterizovat Hotel a restauraci Koníček, zjistit a popsat současný marketingový mix tohoto podniku. Na základě získaných informací zhodnotit situaci a navrhnout možná doporučení, kterými by podnik mohl zvýšit svoji konkurenceschopnost. |
| Keywords: | Produkt; Procesy; Materiální prostředí; Služba; Lidé; Komunikace; Distribuce; Cena; Marketingový mix; Marketing |
| Thesis title: | Marketing Strategy of the Hotel Koníček |
|---|---|
| Author: | Říhová, Pavlína |
| Thesis type: | Bachelor thesis |
| Supervisor: | Kozlová, Taťána |
| Opponents: | Kincl, Tomáš |
| Thesis language: | Česky |
| Abstract: | The aim of this thesis is to characterize the Hotel and restaurant Koníček, discover and describe current marketing strategy of this company. On the base of the known information assess the situation and suggest possible recommendations, which the company could increase its competitiveness. |
| Keywords: | Material environment; Processes; People; Promotion; Marketing; Place; Price; Service; Product; Marketing strategy |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 12. 4. 2010 |
|---|---|
| Date of submission: | 22. 4. 2011 |
| Date of defense: | 6. 6. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/26149/podrobnosti |