Visual communication, corporate identity and their influence on management of companies
| Thesis title: | Corporate identity, vizuální komunikace a jejich vliv na management firmy |
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| Author: | Kyncl, Jiří |
| Thesis type: | Diplomová práce |
| Supervisor: | Horný, Stanislav |
| Opponents: | Krsek, Libor |
| Thesis language: | Česky |
| Abstract: | Ve své diplomové práci se zabývám problematikou vizuální komunikace a corporate identity ve vztahu k managementu firmy. Definuji základní termíny jako jsou komunikace, vizuální komunikace, firemní styl. Ve druhé části práce jsem sestavil jakýsi návod a soubor doporučení pro management zejména menších firem, který by jim měl pomoci orientovat se v problematice corporate identity a firemního stylu. Tato doporučení jsem doplnil o praktický příklad grafického manuálu, který jsem k tomu vytvořil. |
| Keywords: | grafický manuál; firemní styl; corporate identity; vizuální komunikace; management firmy |
| Thesis title: | Visual communication, corporate identity and their influence on management of companies |
|---|---|
| Author: | Kyncl, Jiří |
| Thesis type: | Diploma thesis |
| Supervisor: | Horný, Stanislav |
| Opponents: | Krsek, Libor |
| Thesis language: | Česky |
| Abstract: | In my diploma thesis I'm dealing with questions of visual communication and corporate identity in connection with company's management. At first I briefly characterize termins connected with this topic such as communication, visual communication, corporate identity. In the second part of my thesis I made a set of advices and recommendations for management of small companies, which should help them to orient in the problematics of corporate identity and visual style. These recommendations are supported by practical example of graphical manual I made for that. |
| Keywords: | corporate identity; graphic manual; company management; visual communication; manual |
Information about study
| Study programme: | Aplikovaná informatika/Informační management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Informatics and Statistics |
| Department: | Department of Systems Analysis |
Information on submission and defense
| Date of assignment: | 19. 11. 2009 |
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| Date of submission: | 1. 6. 2010 |
| Date of defense: | 7. 6. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/23001/podrobnosti |