Trends in Mobile Marketing
| Thesis title: | Trends in Mobile Marketing |
|---|---|
| Author: | Chocholová, Petra |
| Thesis type: | Diploma thesis |
| Supervisor: | Karlíček, Miroslav |
| Opponents: | Štěpánek, Ondřej |
| Thesis language: | English |
| Abstract: | The principal aim of this thesis is to assess the state of the mobile marketing as of the first quarter of 2011 and to discuss various scenarios of the future development. This thesis defines the terms "mobile marketing" and "mobile advertising" and identifies the main players in the industry. It explores the main categories of mobile advertising such as mobile messaging, in-content and mobile internet advertising. Later, it analyzes the latest trends in the industry and describes in detail the advancements in QR tagging, location based advertising and augmented reality. |
| Keywords: | augmented reality; QR codes; mobile marketing; mobile advertising; location-based advertising |
| Thesis title: | Trends in Mobile Marketing |
|---|---|
| Author: | Chocholová, Petra |
| Thesis type: | Diplomová práce |
| Supervisor: | Karlíček, Miroslav |
| Opponents: | Štěpánek, Ondřej |
| Thesis language: | English |
| Abstract: | Hlavním cílem této práce je posoudit současný stav mobilního marketingu a odhadnout jeho pravděpodobný vývoj do budoucna. Tato práce se postupně zabývá definicí mobilního marketingu a mobilní reklamy, popisem hlavních hráčů na trhu a definicí jeho jednotlivých kategorií. V závěru analyzuje nejnovější trendy a detailně se zaměřuje na popis těch nejvýznamnějších, jako QR kódy, lokalizační reklama nebo "rozšířená" realita. |
| Keywords: | rozšířená reality; mobilní reklama; mobilní marketing; lokalizační reklama; QR kódy |
Information about study
| Study programme: | Ekonomika a management/International Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 26. 4. 2010 |
|---|---|
| Date of submission: | 20. 1. 2011 |
| Date of defense: | 3. 6. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/26317/podrobnosti |