Strategic Analysis of PROTON, s.r.o
| Thesis title: | Strategická analýza společnosti PROTON, s.r.o |
|---|---|
| Author: | Liklerová, Martina |
| Thesis type: | Diplomová práce |
| Supervisor: | Dvořák, Jiří |
| Opponents: | Filipová, Lenka |
| Thesis language: | Česky |
| Abstract: | Cílem práce je provést strategickou analýzu společnosti PROTON, s.r.o. a za pomoci externí a interní analýzy určit současnou strategickou pozici podniku a zjistit efektivní cesty pro její budoucí rozvoj. |
| Keywords: | konkurence; interní analýza; SWOT analýza; externí analýza |
| Thesis title: | Strategic Analysis of PROTON, s.r.o |
|---|---|
| Author: | Liklerová, Martina |
| Thesis type: | Diploma thesis |
| Supervisor: | Dvořák, Jiří |
| Opponents: | Filipová, Lenka |
| Thesis language: | Česky |
| Abstract: | The aim of this thesis is to implement a strategic analysis of company Proton, Ltd. using external and internal analysis to determine the current strategic position of the company on the market and identify effective ways for its future development. |
| Keywords: | swot analysis; competition; internal analysis; external analysis |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 29. 11. 2009 |
|---|---|
| Date of submission: | 30. 3. 2011 |
| Date of defense: | 1. 6. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/23253/podrobnosti |