Analysis of selected Cooperatives from the point-of-view of Marketing Environment and Communication Mix
| Thesis title: | Analýza vybrané družstevní organizace z pohledu marketingového prostředí a komunikačního mixu |
|---|---|
| Author: | Zelená, Veronika |
| Thesis type: | Diplomová práce |
| Supervisor: | Dvořák, Jiří |
| Opponents: | Nohejlová, Veronika |
| Thesis language: | Česky |
| Abstract: | Diplomová práce se zabývá analýzou marketingového prostředí a marketingové komunikace ve výrobním družstvu Jas v.d. V této práci jednak navrhnu opatření, která by byla vhodná zavést u zjištěných nedostatků a také se zaměřím na možnosti využití internetové komunikace ve společnosti. |
| Keywords: | marketing; marketingová komunikace; komunikační mix |
| Thesis title: | Analysis of selected Cooperatives from the point-of-view of Marketing Environment and Communication Mix |
|---|---|
| Author: | Zelená, Veronika |
| Thesis type: | Diploma thesis |
| Supervisor: | Dvořák, Jiří |
| Opponents: | Nohejlová, Veronika |
| Thesis language: | Česky |
| Abstract: | This thesis analyzes the marketing environment and marketing communication in the cooperative society Jas v.d. In this work, both propose measures that would be appropriate to implement the identified deficiencies, and also focus on the possibilities of internet communication in society. |
| Keywords: | marketing; internet communication; marketing communication |
Information about study
| Study programme: | Ekonomika a management/Management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 29. 11. 2009 |
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| Date of submission: | 30. 3. 2011 |
| Date of defense: | 1. 6. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/23251/podrobnosti |